For the past three years, I've had the privilege of designing Wellington College's annual conference brochures—each time racing against the clock as schedules and content shifted right up to the last minute. Working within the college's established brand, the challenge has been to create brochures that are not only visually engaging and easy to navigate, but also lightweight and practical for attendees. Every year brings new opportunities to refine the design, streamline the schedule layouts, and highlight a roster of world-class speakers. It's a fast-paced, rewarding project made even better by a fantastic client team.