I'm an Art Director & designer who shapes brand stories through bold ideas, crafted visuals, and a touch of adventure.

For 20+ years I've helped brands, agencies, and founders turn strategy into story and ideas into experiences. I work end-to-end with teams across tech, retail, education, and architecture — from concept to craft to launch.

Alongside client work, I've built and run my own products and ventures. That mix of independence, entrepreneurship, and international detours shaped the perspective I bring to creative leadership today.

Approach

Design isn't just how it looks — it's how it makes people feel. The win is clarity, emotional resonance, and work that still lands a week later. I live where concept meets craft: shaping the idea, guiding the execution, and protecting the through-line so the audience actually cares.

For brands that know good design isn’t optional.

I began my career in leading advertising agencies, working with national and international brands where the ambition matched the scale. Later, I partnered with smaller agencies and medium-sized businesses, helping them elevate their brands with the same level of care and creativity—regardless of budget, always aiming for work that made a real impact.

Alongside client work, I ventured into building my own products and supported startups in shaping their branding and rebrands. Over time, as design tools became more accessible, I’ve seen the landscape shift—many clients now try to handle design themselves or delegate it to less experienced hands. While I respect the drive for independence, I’ve also witnessed how this can dilute a brand’s presence and clarity.

My goal has always been to help people communicate their value and stand out. But great design requires shared vision and commitment. I won’t compromise on quality or lower my standards—because I believe that’s what truly serves a brand’s long-term success. If you value the edge that thoughtful, strategic design brings, I’m here to help you achieve it.

Timeline

Sketching, tinkering, pulling stories out of visuals long before it was a job.

Lived and worked outdoors on a cattle station. Resilience, resourcefulness, teamwork — the kind of grit that later shaped how I lead projects.

Agency and freelance roles across branding, campaigns, digital and print — learning to move between strategy, visual language, and delivery.

Australia & International Work

Stints abroad

Broadened my cultural lens and creative adaptability working across different markets and expectations.

Built a self-sustaining design business partnering with agencies and clients across sectors — often acting as a self-reliant creative lead.

Wishylist — Social Wishlist / Gift-Planning App

Multi-year build (overlap)

Product design, UX flows, brand, and growth experiments — learning loops between shipping, feedback, privacy, and delight. ProductUXBrand

MobyMaps — Handmade World-Map Pinboards

Built alongside client work

Physical product from concept to craft: materials, finish, packaging, e-com presence. DTCBrandOps

Shifting from doing it all to leading ideas, guiding teams, and shaping creative vision for bigger brand impact.

Approach

For brands that know good design isn’t optional.

Timeline

Beyond Work