Capabilities

Design grounded in strategy. Creativity guided by results

With over 20 years of experience across branding, graphic design, web design, and marketing, I’ve worked with agencies, startups, and independent clients across a wide range of industries. My capabilities span far beyond execution — I bring insight, curiosity, and a deep drive to understand what actually works.

I’m more than 'just a designer'. I’m a conversions focussed designer, systems thinker, a brand strategist, a concept developer, a problem solver, and someone who cares deeply about what makes people engage, believe, and buy.

Where Design Meets Strategy

I don’t just make things look good — I make them make sense. Every visual decision is rooted in a deep understanding of human psychology, customer journeys, and commercial outcomes. Whether it’s a brand identity, a landing page, or an entire digital ecosystem, I design with both heart and head.

Capabilities Include:

Brand Strategy & Identity Design

Naming, positioning, tone of voice
Visual identity systems (logos, colour, typography, usage guides)
Brand guidelines & playbooks

Website Design & User Experience

Website architecture & user journey mapping
Responsive design & development (WordPress, Webflow, etc.)
Wireframing, prototyping, and UI design
Conversion optimisation

Marketing & Communication Design

Digital campaigns, emails, and ad creatives
Presentation design, pitch decks
Print, packaging, and out-of-home

Concept Development & Experience Design

Ideation & concept sketching
Spatial storytelling & visitor experience planning
Wayfinding, signage & interactive installations
Physical/digital integration (QR, NFC, feedback loops, etc.)

How I Work

I’ve spent years working solo and inside agencies, which means I understand both the hustle of getting things done and the value of collaboration. I’m just as comfortable in a room full of strategists and developers as I am sketching ideas in a notebook.

I’m endlessly curious about how brands show up in the world — not just online, but physically too. I believe the best work happens when we think holistically: how people discover a product, how they interact with it, how they remember it.

Skills Overview

Core Strengths

Areas I’ve worked in extensively and bring the most value to.

Brand creation and refresh
Website design for service-based businesses
Cross-discipline design thinking and strategy
Problem-solving under constraints

Proficient In

Complementary skills I’ve used on various projects and continue to develop.

Copywriting and tone of voice development
Basic front-end development (HTML/CSS)
3D modeling for prototyping (e.g., Fusion 360, Spline)
Motion design and animation fundamentals
MidJourney Generative Design

Currently Exploring

Emerging skills or technologies I'm integrating into my work.

Generative design and AI tools
3D printing and rapid prototyping
Embedded systems and physical/digital interaction
Experience design for physical spaces

Software Capabilities

Bonus Capabilities
Off-Record & Off-Road

Not everything I know comes from a design studio or official dossier.

Out in the real world, I’ve picked up lessons about people, place, risk, and reward. They’ve taught me to plan when I can, improvise when I must, and design for reality—not just pixels. Off the record: that kind of training proves useful on the right mission.

Aerial Operations

Mastery of high-risk airborne transport and mobility.

🛰️Classification: ALPHA-6

Flown helicopters and small airplanes
Skydived from high altitudes
Operated snowmobiles/skidoos in extreme conditions

Advanced Ground Mobility

Vehicle control across hostile, unstable, or rugged terrain.

🏍️ Classification: TANGO-5

Driven motorbikes, sports cars, quad bikes, diggers, tractors, and trucks
Ridden horses (fieldwork as a cowboy in Australia)

Wilderness & Remote Survival

Adaptation, navigation, and endurance under extreme environmental stressors.

🏕️ Classification: ECHO-7

Camped in jungles and remote terrain
Climbed mountains
Sailed boats and piloted motorboats

Aquatic Reconnaissance

Amphibious operations and submerged mission capabilities.

🦈 Classification: DELTA-4

Snorkelled with sharks
Piloted various watercraft

Field Craftsmanship & Tool Proficiency

Construction, field repair, and tactical improvisation.

🪓 Classification: BRAVO-6

Skilled carpenter (hammers, saws, axes, chainsaws)
Experienced with ropework and lassos

What I’m Looking For

Much of the work I’ve done so far only scratches the surface of what I know I’m capable of. I’m actively looking for opportunities that:

Pair strong design with meaningful strategy
Are driven by results, not just output
Involve great people and interesting problems
Blend physical and digital experience design
Give space to learn, improve, and make a real difference

Whether it’s a full-time role with a forward-thinking agency, a hybrid creative team with marketing smarts, or a product-focused company building something special—I want to work where the work matters, the people care, and the ideas are allowed to breathe.