Transforming Unaggi: Navigating Change in a Dynamic Branding Journey

Unaggi Coaching’s brand journey was a true collaboration—full of creative challenges and evolving ideas. The founders were passionate but found it difficult to define their messaging and offering. With a predominantly female audience, I conducted in-depth research with women of all ages, presenting a range of colour palettes. The results were clear: 18 out of 20 women preferred the palette shown below, offering insightful feedback that shaped our direction.

Despite the research, the company ultimately decided to pivot their offering and chose a more masculine palette, taking the brand in a bold new direction. Throughout the process, I provided guidance, flexibility, and custom illustrations to help bring their vision to life—no matter how much it evolved.

Design Examples

Design 1 (D1)

Early favourite. Balanced layout and clear hierarchy.

Design 2 (D2)

Alternative colour scheme, more minimal structure.

Design 3 (D3)

Experimental concept exploring different typography.