THE CHALLENGE

Strong Work, Weak Brand Presence

Hayloft is a specialist video media company known for producing high-quality, visually striking outdoor content. Despite their impressive portfolio, they lacked cohesive branding that matched the calibre of their work. Their existing materials didn’t communicate their creative vision or help them stand out in a competitive industry.

The challenge was to create a distinctive brand identity — including a versatile brand mark — that could be instantly recognised on set, whether on crew t-shirts, equipment, or digital assets. While the name “Hayloft” was established, the team struggled to connect it to their values of creativity, professionalism, and outdoor storytelling.

Target Audience

Aspirational Outdoor & Adventure Brands

Hayloft Media targets brands and audiences who live for the outdoors—premium adventure companies, sports innovators, and passionate athletes seeking to inspire and connect with like-minded communities.

Their clients want video and digital experiences that capture the thrill, authenticity, and energy of outdoor sport—without compromise.

Approach

Branding Built for Outdoor Impact

I started by redefining Hayloft’s brand through the lens of outdoor storytelling and visual excellence. The goal was to create a brand identity that resonated with adventure-driven clients and reflected the premium quality of their work.

Creative Direction: I developed a bold, versatile visual identity that stands out in any environment—on location, on gear, and across digital platforms. The new logo and colour palette evoke the energy and authenticity of outdoor adventure.
Narrative Structure: The brand messaging was crafted to tell Hayloft’s story as creative partners for ambitious brands, highlighting their expertise in capturing the spirit of adventure and the outdoors.
Copywriting & Positioning: Every tagline and description was written to appeal to premium outdoor brands, emphasising Hayloft’s professionalism, creativity, and ability to elevate their clients’ stories through powerful video content.

Solution

A Story-Driven Brand Transformation

The result was a dynamic, story-led brand identity that positioned Hayloft Media as creative partners for ambitious outdoor brands. The new branding and collateral highlight their expertise in visual storytelling, making their value clear to clients seeking high-impact video content.

From logo to website and signage, every touchpoint now communicates Hayloft’s unique blend of professionalism, creativity, and adventure — helping them stand out and attract the right clients in a competitive market.

Result

A Cohesive Brand That Opens Doors

Hayloft Media now has a unified brand identity that reflects their expertise and adventurous spirit.
The new collateral and website make it easy for clients to recognise their value and professionalism.
The refreshed branding positions Hayloft to attract more high-profile outdoor and adventure clients.

Testimonial

“Honestly, I was skeptical at first — I wasn’t sure what a new brand or website could really do for us. But seeing everything come together, I finally understood the vision. Rory took the time to dig deep into what makes Hayloft unique, and it shows in every detail. The end result feels like us, but sharper and more confident. I appreciate the thought and effort that went into this—it’s changed how I see our own business.”

— Christian, Hayloft Media