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Case Study — Everloop

How do you help a small, unique brand grow into a global force for good?

Over several years, I’ve partnered with this client through two major rebrands, evolving their identity and digital presence at every step. From rebuilding their website in Webflow with custom JavaScript and ultra-optimized imagery (minimizing carbon footprint became a key goal), to shaping their messaging and collaborating with a talented copywriter, we’ve tackled every challenge together. Despite limited budgets and the usual hurdles of clarifying brand messaging, the transformation has been remarkable — elevating their credibility, winning international projects, and empowering them to help major companies reduce environmental impact. This ongoing collaboration is a testament to what’s possible when creativity, adaptability, and purpose come together.

I’ve also helped them produce extensive, easy-to-follow brand guidelines for their non-design savvy team, supporting consistency in internal business pitch decks, reports, and day-to-day communications.

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