Client: Chris Dodd Service: Creative brochure design and strategic copywriting
THE CHALLENGE
Premium Act, Average Perception
Chris is an exceptional corporate magician, regularly performing at high-profile events, trade shows, and virtual meetings. But his previous marketing materials didn’t reflect the professionalism or creativity of his work. He needed a brochure that would elevate his brand, speak directly to corporate decision-makers, and clearly position him as a premium entertainment choice — not just another magician.
His audience — business owners, event managers, and executive teams — weren’t looking for a party trick. They were looking for something remarkable that would impress colleagues, clients, or senior leadership, and align with the high standards of their events.
Target Audience
Corporate Decision-Makers & Event Planners
The target audience consists of corporate decision-makers, event planners, and business owners seeking high-quality, memorable entertainment for professional events.
They are time-poor professionals who value reliability, professionalism, and a seamless experience for their guests, seeking entertainment that enhances their brand image and leaves a lasting impression.
Goal
Elevate Brand Perception & Drive Bookings
The primary goal was to create a brochure that would elevate Chris’s brand perception, positioning him as a premium choice for corporate entertainment. The brochure needed to resonate with corporate decision-makers, clearly communicating the value and professionalism of his services.
Additionally, the brochure aimed to drive bookings by making it easy for event planners to understand how Chris could enhance their events, ultimately leading to increased inquiries and confirmed engagements.
Approach
Creative Storytelling & Strategic Design
To address THE CHALLENGE, we adopted a creative storytelling approach, crafting a narrative that positioned Chris not just as a magician, but as a strategic partner in event success. The brochure was designed to be visually striking, using high-quality images and a sophisticated layout to reflect the premium nature of his services.
We focused on clear, concise messaging that highlighted Chris’s unique value proposition, including testimonials from satisfied corporate clients to build credibility. The design incorporated elements that conveyed professionalism and creativity, ensuring the brochure would stand out in a competitive market.
Solution
A Story-Driven Showcase
The finished brochure was a highly creative, story-led marketing piece that positioned Chris as a partner in event success, not just a performer. It empathised with organisers, celebrated the power of live experience, and clearly articulated the value Chris brings to a business setting — whether in-person or online.
It’s now a key part of his pitch materials — suitable for both warm leads and cold outreach, online or printed.
Result
Standout Collateral, Stronger Leads
- Chris now has a standout brochure that matches the calibre of his work and brand.
- The piece makes it easier for event organisers to visualise his impact, making bookings more likely.
- His brand is now better aligned with the high-end corporate market he serves.
Impact
Transformative Results
- Chris received more high-quality inquiries from corporate clients.
- He reported increased engagement from event organisers after distributing the brochure.
- His brand reputation among corporate audiences noticeably improved.
Testimonial
"Working with Rory to create my new brochure was professional from concept to completion. I sent him my copy, images and general ideas, and he returned with a beautifully designed, story-led brochure that I’m genuinely proud to hand to prospective clients. It’s far more than a simple catalogue of services – it draws readers in and gives them a sense of who they’ll be booking. That personal touch is vital in my line of work, as event planners need confidence that the person representing their brand will connect with their audience. What impressed me most was Rory’s communication and professionalism throughout the process, he kept everything on track with quick responses, sound advice - even my more outlandish design ideas were met with enthusiasm and clever solutions. Rory offers brand design with a personal, reliable touch that makes collaboration a real pleasure.”
