Work in progress Last updated 32 mins ago.

Creative work.
Commercial thinking.

For more than 20 years I've helped ad agencies, founders and businesses turn ideas into brands, products, websites and experiences that people understand, trust and remember.

I enjoy solving complex problems through thoughtful design, clear communication and commercially minded creative thinking.

I'm now looking to join a talented creative team, and still taking on select projects in the meantime.

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Learn more about me
The Eden Project concept cover image [ STATUS: WORK IN PROGRESS ]
CASE 008149 — The Eden Project

How could The Eden Project feel even more immersive to explore?

Speculative, unsolicited concept work I intend to pitch to The Eden Project, built on the belief that Eden could do more to bring its people-and-planet mission to life through a more immersive educational experience, while also reducing visitor friction, improving wayfinding where needed, strengthening the story at each stage, and creating more memorable moments of discovery across the visit.
MobyMaps cork world map cover image
CASE 007335 — MobyMaps

Great explorers need great maps

Before travel maps became a mass-market trend, I designed and built a sustainable cork world map brand from scratch, blending product thinking, craft, storytelling, and purpose-led design into a meaningful piece of functional wall art.
Concept interior for Bournemouth sculpting workshop
CASE 009412 — Bournemouth Sculpting Workshop

How do you design a sculpting workshop people never want to leave?

Initial concept designs for a new Bournemouth sculpting studio, balancing hard-working workshop functionality with a warm, inspiring atmosphere people would want to stay in.
The Smoke Road pitch deck cover artwork
CASE 007588 — Historical Film Pitch

The Smoke Road Pitch Deck

A confidential pitch deck designed to sell scale, atmosphere, and commercial ambition through cinematic worldbuilding, mood development, and presentation design.
brochures spread 5
CASE 002100 — Chris Dodd, Elite Magician

How do you make a magician feel like a Fortune 500 brand?

I didn't reinvent his brand — I reframed it. Through one beautifully crafted brochure, we showed how premium design can elevate everything that follows.
brochures spread 5
CASE 006538 – Bemari > Everloop

Tackling Climate Change

Over several years, I helped guide Everloop through two major rebrands, a website rebuild, and clearer messaging — turning a distinctive climate-focused business into a more credible, consistent brand ready for bigger international work.
Gladys Campaign Creative
CASE 008001 — Gladys

Hyperlocal Campaign Creative for Care Services

Helped Gladys refine their campaign creative, targeting daughters of elderly people seeking the best carers for their parents. Utilized existing assets in a cleaner design with a more resonant font. Introduced the direct campaign message 'Need great carers?' and the CTA 'Call Gladys' as part of the lead headline, integrating the Gladys logo directly into the line. Adopted a hyperlocal strategy with AI-generated imagery to meet tight deadlines and overcome poor weather conditions, resulting in imagery that directly appeals to caring daughters and carers alike.
Wishylist storefront concept showing the save-it-for-later retail idea
CASE 007173 — Wishylist

Save everything you want & need to get later

A calm, private product concept for saving what matters, organising future plans, and sharing selectively without the noise, pressure, or clutter of a typical shopping app.
Hayloft Media cover
CASE 007100 — Hayloft Media

Outdoor Cinematographer Brand Positioning

Strong films. Weak brand. The rebrand aligned Hayloft's identity with the quality of their work — attracting premium adventure brands and elevating their reputation.
Divergent Rebrand
CASE 007022 — Divergent Schools

The £1M Funding Deck

A sharper brand and investor deck helped Divergent tell a more ambitious story — turning a complex education proposition into something clearer, more credible, and easier to back.
Oxbridge Guardians
CASE 007486 — Oxbridge Guardians

International Student Guardianship

A fast-turnaround rebrand and brochure refresh helped Oxbridge Guardians present as a more polished, trustworthy choice for international families navigating UK education.
[ STATUS: CASE FILES UNDER REVIEW ]
CASE 009527 — Wasted Film Festival

Wasted Film Festival

Identity direction and campaign creative for the Spud 'Wasted' Film Festival, a sustainability-focused short film competition in the New Forest built around environmental and social themes.
Bespoke Crew
CASE 007214 — Bespoke Crew Recruitment

Premium design. Impossible deadline.

With just one day's design time spread across a frantic production week, I transformed Bespoke Crew's brochure into a premium marketing piece, refining the messaging, sourcing photography and delivering in time for the Monaco Yacht Show.
Flourishing Conference
CASE 007642 – Wellington College

Wellington College Conference Branding

Conference branding and editorial design gave Wellington College a more coherent, premium event presence — helping important ideas land with greater clarity and confidence.
Adim
CASE 007286 – ADIM

ADIM

Brand identity work and pitch deck design helped ADIM communicate with more authority — tightening the story, improving the visuals, and making the opportunity easier to trust.
Bens Book
CASE 007704 – Pacific Rim Book

10 Printed books. 300 pages. 600 Photos.

An epic Australian journey spanning several months became a beautifully structured printed book set — turning hundreds of photographs into something generous, usable, and worth keeping.
[ Top Secret – Access Denied ]
CASE 007812 – Pelly & Purdy

Identity With Bite (and Heart)

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[ Top Secret – Access Denied ]
CASE 007918 – Deep & Meaningful Consultancy

Corporate Consultancy with Heart

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[ TOP SECRET // AWAITING CLEARANCE ]
CASE 007362 — Cabin Co.

Wellness Cabin Design & Branding Project

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OxMet
CASE 006230 — OxMet Tech

Selling the Atomic Structure of Alloys

Website design, motion, and sharper digital storytelling helped OxMet explain a highly technical product more clearly — making advanced materials science feel more accessible and commercially legible.
Unaggi
CASE 006901 — Unaggi Coaching

Unaggi

A more thoughtful brand and visual system helped Unaggi feel calmer, warmer, and more distinctive — moving the business away from generic coaching aesthetics toward something with more personality and trust.
[ STATUS: CASE FILES UNDER REVIEW ]
CASE 006955 — DiscyAI

DiscyAI

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Full Mental Jacket, Born to Love book visual
CASE 009118 — Full Mental Jacket, Born to Love

If the military can practise emotional intelligence, so can you.

Full Mental Jacket, Born to Love is a book-in-progress designed to make emotional intelligence more accessible to stoic readers and workplace cultures, distilling softer skills into a clearer, story-led format rather than a heavy psychology book.
[ Top Secret – Access Denied ]
CASE 008276 – Pebble

Plant Monitor

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[ Top Secret – Access Denied ]
CASE 008437 — Sock Monster

Tame the Sock Chaos

Meet Sock Monster: a playful range of monster-inspired bags designed to help kids (and grown-ups) conquer the age-old problem of missing socks. From quirky sock collectors to fun rucksacks, each bag turns tidying into an adventure—making it easy and exciting for children to organise their clothes, one sock at a time.
Giggity Gigs [ STATUS: WORK IN PROGRESS ]
CASE 008624 – Giggity Gigs

Little Gigs. Big Nights.

Finding great local live music shouldn't require trawling through endless event pages and social feeds. So, I built a platform that connects bands, venues, and fans in one place — a clean, easy-to-use hub for discovering gigs happening near you.

Brands I've worked on

A mix of direct client work and agency-led advertising campaigns for global and regional brands.

MORE MAY BE ADDED SOON...

CAPABILITIES

I work across brand, digital, campaigns and physical experiences, combining creative direction with hands-on making and technical problem-solving.

I'm fluent across the Mac creative stack, including Adobe, Figma, 3D and AI tools, with working knowledge of programming, databases, 3D printing and embedded technology. Beyond the screen, I'm equally comfortable exploring ideas through woodworking, metalworking, machinery, vehicles and practical prototyping.

A fuller capabilities page is currently in development.

Learn more about me

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