Clarity.Credibility.Growth.

I design thoughtful products and experiences that feel effortless and build lasting credibility.

I help teams simplify complexity, improve customer journeys, and turn thoughtful design into measurable impact. I also do fun little creative side projects

Concept interior for Bournemouth sculpting workshop

CASE 009412 — Bournemouth Sculpting Workshop

How do you design a sculpting workshop people never want to leave?

Initial concept designs for a new Bournemouth sculpting studio, balancing hard-working workshop functionality with a warm, inspiring atmosphere people would want to stay in.

CASE 002100 — CHRIS DODD, ELITE MAGICIAN

How do you make a magician feel like a Fortune 500 brand?

I didn't reinvent his brand — I reframed it. Through one beautifully crafted brochure, we showed how premium design can elevate everything that follows.

CASE 006538 – Bemari > Everloop

Tackling Climate Change

Over several years, I helped guide Everloop through two major rebrands, a website rebuild, and clearer messaging — turning a distinctive climate-focused business into a more credible, consistent brand ready for bigger international work.

CASE 008001 — Gladys

Hyperlocal Campaign Creative for Care Services

Helped Gladys refine their campaign creative, targeting daughters of elderly people seeking the best carers for their parents. Utilized existing assets in a cleaner design with a more resonant font. Introduced the direct campaign message 'Need great carers?' and the CTA 'Call Gladys' as part of the lead headline, integrating the Gladys logo directly into the line. Adopted a hyperlocal strategy with AI-generated imagery to meet tight deadlines and overcome poor weather conditions, resulting in imagery that directly appeals to caring daughters and carers alike.

CASE 007100 — Hayloft Media

Outdoor Cinematographer Brand Positioning

Strong films. Weak brand. The rebrand aligned Hayloft's identity with the quality of their work — attracting premium adventure brands and elevating their reputation.

CASE 007022 — Divergent Schools

£1,000,000 Pitch Deck

A sharper brand and investor deck helped Divergent tell a more ambitious story — turning a complex education proposition into something clearer, more credible, and easier to back.

CASE 007335 — Oxbridge Guardians

International Student Guardianship

A fast-turnaround rebrand and brochure refresh helped Oxbridge Guardians present as a more polished, trustworthy choice for international families navigating UK education.

CASE 007022 — Wishylist

Save everything you want & need to get later

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CASE 007335 — MobyMaps

Great explorers need great maps

CASE 007022 — Bespoke Crew Recruitment

World Class Crew Recruitment

Premium brochure design and cleaner messaging helped Bespoke Crew Recruitment reflect the calibre of the people they place — making the business feel more established, selective, and high-end.

CASE 007335 – Wellington College

Wellington College Conference Branding

Conference branding and editorial design gave Wellington College a more coherent, premium event presence — helping important ideas land with greater clarity and confidence.

CASE 007022 – ADIM

ADIM

Brand identity work and pitch deck design helped ADIM communicate with more authority — tightening the story, improving the visuals, and making the opportunity easier to trust.

CASE 007339 – Pacific Rim Book

10 Printed books. 300 pages. 600 Photos.

An epic Australian journey spanning several months became a beautifully structured printed book set — turning hundreds of photographs into something generous, usable, and worth keeping.

CASE 007022 – Pelly & Purdy

Identity With Bite (and Heart)

CASE 007339 – Deep & Meaningful Consultancy

Corporate Consultancy with Heart

CASE 007022 — Cabin Co.

Cabin Branding Project

CASE 007339 — Top Secret Movie Pitch

Top Secret Movie Pitch

CASE 006230 — OxMet Tech

Selling the Atomic Structure of Alloys

Website design, motion, and sharper digital storytelling helped OxMet explain a highly technical product more clearly — making advanced materials science feel more accessible and commercially legible.

CASE 006901 — Unaggi Coaching

Unaggi

A more thoughtful brand and visual system helped Unaggi feel calmer, warmer, and more distinctive — moving the business away from generic coaching aesthetics toward something with more personality and trust.

CASE 006955 — DiscyAI

DiscyAI

CASE 006955 — Born To Love Book

Born to Love

CASE 007339 – Pebble

Plant Monitor

CASE 006955 — Sock Monster

Tame the Sock Chaos

Meet Sock Monster: a playful range of monster-inspired bags designed to help kids (and grown-ups) conquer the age-old problem of missing socks. From quirky sock collectors to fun rucksacks, each bag turns tidying into an adventure—making it easy and exciting for children to organise their clothes, one sock at a time.

CASE 007339 – Giggity Gigs

Little Gigs. Big Nights.

Finding great local live music shouldn't require trawling through endless event pages and social feeds. So, I built a platform that connects bands, venues, and fans in one place — a clean, easy-to-use hub for discovering gigs happening near you.

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Include your timeline, budget range, and what outcome you are aiming for.