From naming and brand foundations through to a testable MVP, this project focused on making live music discovery simpler for fans and venues.
Local live music discovery is messy — scattered across Facebook events, outdated listings, and venue websites. Bands struggle to promote gigs, and fans struggle to find them.
Through quick user interviews, wireframes, and rapid AI-assisted prototyping, I created a functional MVP to test with real users — confirming both the concept and willingness to pay for the service.
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